Viral Loop From Facebook to Twitter How Today’s
December 24, 2009 by admin
Filed under General Twitter Tips
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Adam Penenberg’s lively book opens a window to all of our futures…
–Ken Auletta, author of Googled: The End of the World as We Know It
If you want to understand all things viral, this is the place to start. Penenberg’s reporting gives us a ringside seat for some of the biggest viral success stories in history, from Tupperware to Ning.
–Dan Heath, co-author of Made to Stick: Why Some Ideas Survive and Others Die
One of the most astounding things about the Web age is how the best advertising is often no advertising at all. Penenberg masterfully explains how this works with case studies of products that were designed to spread. Every product can use a dose of this technique; this is the book to get to learn how.
–Chris Anderson, author of Free: The Future of a Radical Price
In tight, engaging prose, Adam captures the essence of the ever-scaling power of the virus. It’s not just for geeks anymore.
–Seth Godin, author of Tribes
Penenberg discovers the perpetual motion machine for business and marketing… Buy this book. Catch a virus. Make a fortune.
–Jeff Jarvis
Penenberg has unlocked the secret to the most successful digital businesses. An indispensable read.
–Robert Safian, Editor-in-Chief, Fast Company
Instead of entrusting your business to a guru with an agenda and a ghostwriter, you should be turning to a pro journalist like Adam Penenberg, who understands the way media and money interact, has the critical faculty to engage with these phenomena in an unbiased fashion, and the technical facility to explain them to you in an entirely engaging, informative, and actionable way.
–Douglas Rushkoff, author of Media Virus and Life Inc: How the world became a corporation and how to take it back.
Here’s something you may not know about today’s Internet. Simply by designing your product the right way, you can build a flourishing business from scratch. No advertising or marketing budget, no need for a sales force, and venture capitalists will flock to throw money at you.
Many of the most successful Web 2.0 companies, including MySpace, YouTube, eBay, and rising stars like Twitter and Flickr, are prime examples of what journalist Adam L. Penenberg calls a viral loop–to use it, you have to spread it. After all, what’s the sense of being on Facebook if none of your friends are? The result: Never before has there been the potential to create wealth this fast, on this scale, and starting with so little.
In this game-changing must-read, Penenberg tells the fascinating story of the entrepreneurs who first harnessed the unprecedented potential of viral loops to create the successful online businesses–some worth billions of dollars–that we have all grown to rely on. The trick is that they created something people really want, so much so that their customers happily spread the word about their product for them.
All kinds of businesses–from the smallest start-ups to nonprofit organizations to the biggest multinational corporations–can use the paradigm-busting power of viral loops to enable their business through technology. Viral Loop is a must-read for any entrepreneur or business interested in uncorking viral loops to benefit their bottom line.
From the expert on the WWWeb and Business and just a good book, period
Rating:5 out of 5 stars
I know and work with Adam Penenberg and have been waiting for this book to make its appearance since he first explored the idea in “Fast Company.” This is a fine, well thought-out and entertaining treatment of a modern media phenomenon. Adam Penenberg has had his hand on the pulse of business technology for a very long time now. He is the modern source for the business of the WEB, and he knows how to deliver his subject in a way that makes it accessible for readers, penetrating for insiders, and just plain well-done and smart. He’s one of the best in the business: a trusted source who does his homework and finds the fascinating angles. The book picks right up where his initial research left off and explores this important phenomenon in way no one else can.
Viral Loop Rocks
Rating:5 out of 5 stars
VIRAL LOOP is a must for anyone in PR and Marketing. This is one of the first non-business, business books I’ve read. Penenberg serves up his prose with a side of French fries, giving the reader a window into this new world of social networking with anecdotal stories that stay with you long after you finish the chapter. This does for virality what FREAKANOMICS did for economics.
a powerful lesson for anyone working in the digital space
Rating:5 out of 5 stars
Penenberg deftly explores the viral growth of businesses through a few historical stages. Tupperware is a good early example, but the book really takes off when he delves into the dawn of the web, a period the author has a tremendous grasp on. He knows this history and the people who shaped it as well as anyone, and brings to it a shrewd analysis that carries through to the more current examples. Unlike too many other books in the category, it is extremely well-reported.
For someone who grew up alongside the Internet, reading the book gave me a richer understanding of the developments that brought us to the current stage. It’s impossible not to notice that without a Web there is no Mosaic there is no Netscape there is no IE there is no Google there is no Myspace, Flickr, Facebook, Twitter, there is no whatever’s next. Every one of those businesses grew in a strikingly similar way. Which means that the next ones will as well; a powerful lesson for anyone working in the digital space.
Viral Loop is a rare business/tech book that looks back lucidly at the past, is astonishingly relevant to what is happening TODAY, and won’t seem the least bit dated in the coming years–if anything, I bet it’ll seem prescient.
Great overview of a complex topic
Rating:5 out of 5 stars
This book does a great job explaining viral loops – the power behind companies like Ning, Hotmail, Facebook and more. It isn’t just that the products are powerful or something people want to check out; the underlying architecture is built to fuel ever increasing growth. As someone who works in the tech industry, I found it valuable to know more about how viral loops work. For aspiring tech entrepreneurs, it’s a must read.
Exciting Read, and Not Just for Would-Be Entrepreneurs
Rating:5 out of 5 stars
I’m usually the last person to pick up a business book, but Viral Loop really got me hooked. Adam Penenberg tells the story of businesses that achieved stunning success by using the new forces of social networking. But it turns out that these forces are not so new after all: Viral Loop is also the story of how the Tupperware company used the old-fashioned kind of social networking–word-of-mouth and parties– to expand into a cookware giant. If you like Malcolm Gladwell, you’ll love Viral Loop, though I think Penenberg does a better job of tying everything together and revealing the big picture. It’s also just a good story, as you watch these innovators and entrepreneurs struggle with failure–and success–and rivalries and see how they often didn’t realize at first what was so great about their great idea. The book is also about the ways in which technology is changing our lives–for better or for worse–and how creativity meets technology, with world-changing results.
realy good information